03 ISTD 2022: WE THE PEOPLE
Project Brief
The ISTD Student Assessment scheme is reviewed annually to ensure that it reflects current best practices in both design education and industry. Strategy, research, target audience, concept development, typography skills, specifications, presentation and credibility are considered for this project.One of the following briefs had to be completed for this project: Lighthouses of the World, Agenda for Sustainability, Shaping the World, A Colourful Story or Typography Research Unit.
Deliverables
1. Research and process work
2. Strategy document
3. Design development
4. Specifications / grids
5. Final designs
Design Strategy
Based on the 2nd brief: Agenda for Sustainability, my project revolves around the United Nations 14thSustainable Development Goal: Life Below Water, focused on implementing conservations strategies and methods of structural transformation to ensure the protection and sustainable use of the world’s oceans, seas and marine resources. The ocean, our world’s largest ecosystem, is not just a vast expanse of water, but an engine sustaining all life on earth, and the origin from which all systems thrive. I chose to design a campaign that would not only promote, but build a culture of ocean conservation. I designed the host of the campaign to be an NGO called WE THE PEOPLE who launch the #oceans14challange. The challenge calls for people to partake in a two-week event, where they’re prompted with a simple goal or task every day for 14 days, all centred around sustainable habits and activities that help anyone to nurture the ocean.
* FOR A LOOK AT MY PROCESS WORK CLICK HERE.
WE THE PEOPLE x OCEANS 14 CAMPAIGN DESIGN
